Members talking to members
Edinburgh based marketing agency Reddishpink helped NFUS increase its membership through a multi-media marketing project that included website design, video production, advertising, brochure design and strategic input.
Advertising design and creation
NFUS needed an advertising campaign that would speak to Scottish farmers.
What better way to do this than to utilise existing members, and their thoughts on NFUS, within the campaign. We created two series of adverts that are adaptable to both print and digital formats. Reddishpink handled copywriting, professional photography and graphic design.
Reddishpink handled all photography for the campaign, visiting seven farmers spread across the length and breadth of Scotland.
Commercial video production
Who better to sell membership to Scotland's farmers than current members?
A 2,015-mile, ten-day trip that took us from Dumfries and Galloway to the Orkney Islands yielded a set of eight mini-documentaries that highlight all of the benefits of NFUS membership and make it clear why it’s so important to be part of this 100-year-old organisation. Reddishpink handled the full project from concept and storyboarding, through to filming, editing and final production.
When you have fabulous advertising media, you need to drive them somewhere for further information.
Our advertising and video campaign had one objective — drive people to the NFUS door or website for further information. The strategy dictated that we needed to directly address the needs of non-members, in a separate environment.
Reddishpink wrote, designed and developed a member recruitment website with all messages tailored to this audience. The website includes all of the videos produced and highlights all of the benefits of membership.
The result
[ To be added — what happened afterwards. Membership, enquiries, traffic, reach, or simply what the client said about it. This is the section that turns a portfolio piece into a case study, and it is the one most agencies leave out. ]
Tell us what you're trying to achieve, what's getting in the way, or what you already know needs sorted. We'll tell you straight what we'd do about it, and roughly what it would cost.